Learn essential email best practices to improve email deliverability and keep your messages out of the spam folder.
Email Deliverability Best Practices
To ensure your emails land in your clients’ inboxes and have reliable communication, please follow the guidelines below:
- Write clearly and professionally.
Avoid using ALL CAPS or language that sound spammy. Common trigger phrases include:- Exaggerated claims: “100% free”, “satisfaction guaranteed”, “free gift”, “lowest rates”, “no fees”
- Unnecessary urgency: “do it now”, “act fast”, “this won’t last”
- Be honest with subject lines.
Avoid misleading or deceptive subject lines, and make sure your subject reflects the actual content of your email. - Encourage whitelisting.
Ask your clients to whitelist your email address or add it to their contacts. This helps improve your deliverability and ensures future emails are seen. - Limit the number of links.
Too many hyperlinks in your message can raise red flags with spam filters. Keep your email concise and use only essential links. - Use a recognizable sender email.
Always use your real clinic name as the sender name, so clients know it’s from you. This builds trust and improves open rates.
Important: Since emails are sent through a shared domain, your compliance with these best practices impacts not only your clinic, but other customers on the platform as well.
Let’s work together to keep deliverability strong for everyone!